Behind The Scenes – Styling Work @ Macy’s Designer Event
From time to time I work with a production company, assisting the main stylist with her events. It’s always great to work shows like these this past week. They are different from typical styling work, and easier I should say, because we have the designer clothing right at our fingertips from the sales floor, versus on a television show, where you have to pull clothes from various locations, sign it out, and lug it back to the site for the fittings. Styling is a lot of work! If you are considering a job styling, keep that in mind.
The model each had three different looks. They were on display in the center isle for about 20 mins in each look. Our models were great – a few started dancing to keep themselves entertained, the ladies ate it up and the guys bought the clothes they were rocking. That’s a job well done.
This is basically what you’ll find back stage. Our working space was about 6ft x 6ft – four dressers and four models. This event was much easier than a typical fashion show, because we were not stressing for time like you would be for a runway show. The key here is to stay organized – clothes flying everywhere, knowing what shoe goes with what outfit, etc. Men are SO much easier than girls because they don’t have purses, accessories, etc, which can take forever! This show was awesome! Hardly working.
I met the lovely Sarah who was also working the event. She’s in school for Fashion Design at FIDM. She got a few snaps with the boys. You might recognize Jonathan Waud from Season 2′s Make Me A Supermodel on the right. I had the pleasure of working directly with him for the past two events. He’s a super nice guy, family man and now working and living Los Angeles.
Gen Art LA Fashion Alumni Celebration kicks off LA Fashion Week at the Roosevelt
Gen Art La Fashion Alumni Celebration at Hollywood’s Roosevelt kicks off LA Fashion Week with model Amber Rose, an avid supporter of emerging designers.
Gen Art and Blink Los Angeles put on a wonderful evening at the Roosevelt Hollywood. Just the right amount of glam to make your 4 inch heels worth it, jams to keep the energy flowing and complimentary Kim Crawford wines for guests to lounge by the pool and enjoy. And of course, a sneak peek of the intricate and beautiful Fall 2010 Designs of Gen Art’s Alumni.
Actress Ashley Palmer, actor Tionne Williams, television personality Ashlan Gorse, and actress Briana Evigan were all in attendance to support the event.
Each designer featured a model with a piece from their Fall Collection
Designers included Jeffrey Sebelia, Project Runway’s season three winner, known for his edgy and out of the box designs. Some have said he was the one people loved to hate.
Designer David Hershberger who c0-owns the line Endovanera, launched in 2005. Hershberger has described his line in 3 words: Dark, tailored, understated.
Endovanera available @ SSense
Brigid Catiis designer Raissa Gerona, known for her “upcycling.” LA Racked quotes, “Gerona takes cool vintage pieces, deconstructs them, and puts them back together for her own easy, versatile, sexy, one-of-a-kind designs. You can’t get more exclusive than that.”
Designer Corrine Grassini featured one of my favorite designs for her line Rational Dress Society, who’s named after a 19th century London group who sought to reform women’s fashion by eschewing the constricting Victorian garments, hoping for the freedom to let girls wear what they want! Her line features soft, grecian-inspired gowns and creamy knits.
Designer Kit Scarbo from Season 4 Project Runway.
Project Runway Season Four alumni Designer Rami Kashou.
Melissa Coker of WREN
Elle magazine describes, “Just like her line of intellectually chic clothes, Wren designer Melissa Coker embodies irreverent cool California style with a twist.”
Orthodox’s Eric Nicolli with recent hired model Justin Bobby for his line.
Image on right via portokala.com
All photos by stylewaxpoetic
Behind The Scenes Styling At Macy's and Seventeen Magazine Fall Fashion Trend Show
Macys and Seventeen Magazine paired up for a preview at Fall 2009 Trends.
Leggings are a staple this Fall, thank goodness for that, and moto jackets are available at many price points. Rocker style will never leave my wardrobe, but this Fall it happens to be a huge focus with studded accessories, bangles and leather. Bright shoes are a fun way to liven up any outfit, and they are everywhere at Macys in hot pinks, purples and yellow. An simple outfits looks great with a hot pink heel! Boyfriend jeans, blazer, and tees are a must, and cheap from your man’s closet!
I was fortunate to work with Consuelo Moreno, stylist who resides in the San Francisco. The show went great and the models were wonderful to work with.
The Fall Looks:
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